POETICA
An intimate expression of care, designed for a gap in the market.
Every garment is a thread in the story. The linen worn soft with summers. The wool that holds the shape of someone you loved. Fabrics as tapestry, woven from memory, place and time.
Garment care was white space. Poetica was born from the belief that the act of care should be as beautiful as the piece being cared for. Hand care followed; to care for your hands is the same act, a form of tending.
Botanical formulations drawn from earth with the same reverence for provenance - and for the senses. Unique natural fragrances, born of distant landscapes, make the act of care evocative and considered.
Recognized by Vogue, the WSJ, Forbes, and hand-selected by world-class retailers goop, Moda Operandi, Silk Laundry, By Malene Birger amongst others.
To care for a garment is to honor what it carries – the craft of its making, the hands that made it, the moments it holds.
OUR WORK: BRANDING | WEBSITE | MEDIA, MARKETING & PARTNERSHIPS | RETAIL DISTRIBUTION | PRODUCT, PACKAGING, SUPPLY CHAIN | SUSTAINABILITY STRATEGY. PHOTOGRAPHY: LA DICHOSA | EMMA SILKE | FRANCESCA OWEN
